Official Partner of 9 Alpine Ski World Cup Races December 08, 2015 11:10
Jacuzzi®, is pleased to announce they are the official partner of 9 Alpine Ski World Cup Races!
In 1956 Jacuzzi® invented the first hydromassage system, and over 50 years later performance is still in our DNA and our patented technology is now a fundamental part of athletes’ recovery around the world across many sporting excellences.
That’s why they are really proud to announce that they'll be sponsoring 9 races of the 2015 FIS Alpine Ski World Cup.
The partnership will see Jacuzzi® represented across Europe, the USA and Canada at the races in Lake Louise (Canada), Beaver Creek (USA), Are (Sweden), Cortina d’Ampezzo (Italy), Crans Montana (Switzerland), Chamonix (France), La Thuile (Italy), Kranjska Gora (Slovenia) and Kvitfjell (Norway).
They'll be attending each location offering you the chance to experience the #bestmomentoftheday by watching the race from one of our hot tubs, as well as the opportunity to have a drink at the Bubble Bar!
Jacuzzi Spa and Bath Team up with Olympic Skeleton Champion, Amy Williams MBE
Jacuzzi Spa and Bath Ltd is teaming up with Olympic gold medallist, Amy Williams this month as part of its activity surrounding the FIS Alpine Ski World Cup.
Amy is a former member of the Great Britain Winter Olympics and a champion in the Skeleton, which is a stand-out winter sport and arguably one of the more daring races to compete in. She won gold in 2010 and following her retirement in 2012, she has gone on to receive an MBE and to co-present much-loved
British television programmes including: The Gadget Show and Ski Sunday.
Taking into account Amy’s respected profile in the UK and her large social media following (over 71,100 Twitter followers), she is a great winter sportswoman to team up with during the Alpine Ski World Cup season, not only to generate renewed interest in Jacuzzi PR and social media activity, but also to increase reach to a new audience.
As well as engaging with Amy’s own significant fan base, Jacuzzi also has the opportunity to reach fans of The Gadget Show and Ski Sunday, which provides additional PR and social media value to the partnership.
Interviews with Amy will be conducted by national, trade and regional press with a focus on how Amy uses hot tubs to recover after exercise and training, thus generating nationwide coverage and exposure of the Jacuzzi brand, its hydrotherapy features and health benefits. Ultimately, this will aim to increase leads and footfall via Jacuzzi showrooms.
We have confirmed Amy to have interviews with the Yorkshire Evening Post (regional), Femail/Mail Online (national) and a winter sports publication (In the Snow), with the Mail Online alone having a circulation of over 1.7 million in the UK and a substantial global online readership.
Amy has also agreed to share her media interviews and two YouTube video interviews (filmed for the Jacuzzi YouTube channel and Jacuzzi UK blog) on her personal social media accounts, extending the reach of our content further and engaging new followers for Jacuzzi UK.
We are thrilled to have Amy on board and believe the link between her and the Jacuzzi brand will create a fantastic bridge to support our FIS Ski World Cup sponsorship program.